Blockchain solution YOUR is a revolution in product content creation for Web 3.0.

3 min readApr 16, 2022


As global e-commerce surges by a trillion dollars per year, emerging metaverses will radically alter the online shopping experience. Web 3.0 will decentralize creation of online product content — and companies need to catch up. In this context, YOUR is revolutionizing creation of product content using blockchain technology — generating profits for both creators and companies.

Product pages on Amazon, Decentraland or OpenSea are where shoppers should be able to find all the information they need to make a purchasing decision. But the increasing supply of digital and physical products will make it difficult to keep up with the level of product content creation needed, proving critical for conversion rates. Producing high quality, unique product content is time-consuming, expensive and non-scalable — unless you get the crowd involved.

YOUR will reinvent content creation by allowing companies to take advantage of the decentralized future of Web 3.0. YOUR’s worldwide community earns money from the product content it creates. Its central technological innovation is the use of NFTs to delineate product content ownership . Each piece of content will be associated with a unique NFT that will register the ownership on the Solana blockchain. Solana is one of the fastest blockchains in the world and its scalability ensures low transaction costs.

Contributors get a share of earnings every time their product content is streamed through YOUR protocol using smart contracts. This will undoubtedly allow consistent creators to build a passive recurring revenue stream out of their work.

All the created information about physical and digital products will be made public. YOUR will be the environment for everyone to find information around physical and digital products to help people in their purchasing process. YOUR protocol is the foundation for Web3 ecommerce.

Backed by the blockchain industry’s best

With the support from various reputable names in the blockchain industry, YOUR has successfully closed its funding rounds with investment from Venture capital firms like Stratos, Genblock Capital, Skyvision Capital and on the most dominant Solana and Binance Smart Chain launchpads, and Infinity Pad.

“Genblock is thrilled to be supporting YOUR as they build out core protocol infrastructure, further facilitating greater NFT utility. We see YOUR as the next iteration of primitive NFTs and believe they will help accelerate the transition into a Web3 world. We look forward to working together with the team to deliver on their planned roadmap.” — Bilal Junaid, Genblock Founder

We’d like to take this opportunity to thank each one of our investors and strategic partners for supporting our vision of reshaping the buying experience with user generated product content in e-commerce and the metaverse.

About YOUR

YOUR Protocol is an open-source system for streaming product content. It provides a way to create and share product content in a secure, efficient and equitable way. This protocol focusses on solving the shortcomings of Web2 and becoming the top provider of product content for emerging Web2 and Web3 markets, such as webshops, virtual worlds, non-fungible tokens, and other ecommerce markets for both physical and digital products.

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Decentralized product content #Web3 protocol to scale the next generation of ecommerce experiences